Designate A Content Creator.


Designate A Content Creator.
On Instagram, post quality matters. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a big no-no. By no means do you have to take a photography course to be a good Instagram poster -- nor do you have to practice for weeks before you start. But you should get familiar with basic photography tips and photo editing apps.

comment developper son instagramPhotography Skills
Since Instagram is a mobile app, chances are, most of the photos you post to Instagram will be taken on your mobile device. That's not just okay; it'pected. While some brands use professional photography for their Instagram photos, most use smartphones -- and that's the vibe that Instagram is meant for, anyway.

Here are some highlights:

Focus on one subject at a time.
Embrace negative space.
Find interesting perspectives.
Look for symmetry.
Capture small details.
Make your followers laugh.
Photo Editing Skills
Instagram has some basic editing capabilities, but oftentimes, they aren't adequate to make a picture really, really great. Most of your photos should go through at least one or two other photo editing apps on your mobile phone before you open them in Instagram for the first time.

4) Start posting.
Once you've created and optimized your profile, have someone manning it, and know a thing or two about phone photography and photo editing, it's time to start posting. It's a good idea to have a solid number of great posts up -- maybe 15 or so -- before you start really engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of photos instead of just a handful, so they know you'll be posting great content regularly.

To start posting on Instagram, first download this social media content calendar template and start planning out your instagram professionnel posts. Over time, you'll want to build up a backlog of photos for times of need, like the weekends or when you go on vacation.

Keep your target persona in mind when you first start planning out your posting schedule, as that can drastically change your posting timing and frequency -- especially if you're targeting an audience in a different time zone. (Download this free template for creating buyer personas if you don't have a few already.)

Optimizing your schedule for your specific audience might take time and experimentation. Our sources found that the very best times to post on Instagram were Mondays and Thursdays at any time except between 3:00–4:00 p.m. for the time zone of your target persona. (For a United States audience, your best bet is to combine Eastern and Central time zones, as they represent almost 80% of the U.S. population. For audiences located outside the U.S., use whichever time zones your target audience uses.)

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